Cut the Scrap – Event Design

I was given the task of conceptualizing and branding an event design around a subject matter of my choosing, and I decided to focus it around one of my favorite pastimes, scrapbooking. The event is a three-day convention called Cut the Scrap where avid scappers can attend classes and workshops, talk to vendors, and enter layout contests. The poster follows a 12×12 format, which is a common scrapbook size, and features different elements that are common to the craft, such as the use of a lace detailing and a patterned background. For apparel,  I chose to design a t-shirt, as well as two tote bags that attendees could purchase to carry their materials. All design elements were created using Adobe Illustrator.
Cut the ScrapLogo

Cut the Scrap ToteCut the Scrap Tote

 

Cut the Scrap Shirt
Cut the Scrap Poster

Providence Your Home for the Holidays Urban Exhibit
Man Up – Design for Good Campaign
National Read Across America Day Card & Paper Set
Shipwrecked Paper Sample Book
Kina Grannis Album Art
National Moose Day – Typography Poster
Parker Dixon Branding
Flannery’s French Press Gourmet Coffee
YPS of Greater Springfield
Lattitude – Ads for The Knot
SVEDKA Flavor Menus
East End – Original Beverage Company Branding
SVEDKA Valentine’s Day Bash Invite
Health New England Internship
Frolics Catalog Design
The 360 Degrees of Type – Typography Book
Diamond Star Media Internship