I was given the task of conceptualizing and branding an event design around a subject matter of my choosing, and I decided to focus it around one of my favorite pastimes, scrapbooking. The event is a three-day convention called Cut the Scrap where avid scappers can attend classes and workshops, talk to vendors, and enter layout contests. The poster follows a 12×12 format, which is a common scrapbook size, and features different elements that are common to the craft, such as the use of a lace detailing and a patterned background. For apparel, I chose to design a t-shirt, as well as two tote bags that attendees could purchase to carry their materials. All design elements were created using Adobe Illustrator.