Cut the Scrap – Event Design

I was given the task of conceptualizing and branding an event design around a subject matter of my choosing, and I decided to focus it around one of my favorite pastimes, scrapbooking. The event is a three-day convention called Cut the Scrap where avid scappers can attend classes and workshops, talk to vendors, and enter layout contests. The poster follows a 12×12 format, which is a common scrapbook size, and features different elements that are common to the craft, such as the use of a lace detailing and a patterned background. For apparel,  I chose to design a t-shirt, as well as two tote bags that attendees could purchase to carry their materials. All design elements were created using Adobe Illustrator.
Cut the ScrapLogo

Cut the Scrap ToteCut the Scrap Tote


Cut the Scrap Shirt
Cut the Scrap Poster

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