Cut the Scrap – Event Design

I was given the task of conceptualizing and branding an event design around a subject matter of my choosing, and I decided to focus it around one of my favorite pastimes, scrapbooking. The event is a three-day convention called Cut the Scrap where avid scappers can attend classes and workshops, talk to vendors, and enter layout contests. The poster follows a 12×12 format, which is a common scrapbook size, and features different elements that are common to the craft, such as the use of a lace detailing and a patterned background. For apparel,  I chose to design a t-shirt, as well as two tote bags that attendees could purchase to carry their materials. All design elements were created using Adobe Illustrator.
Cut the ScrapLogo

Cut the Scrap ToteCut the Scrap Tote


Cut the Scrap Shirt
Cut the Scrap Poster

Man Up – Design for Good Campaign
Parker Dixon Branding
East End – Original Beverage Company Branding
National Moose Day – Typography Poster
Kina Grannis Album Art
Lattitude – Ads for The Knot
Shipwrecked Paper Sample Book
SVEDKA Flavor Menus
Health New England Internship
National Read Across America Day Card & Paper Set
Diamond Star Media Internship
Flannery’s French Press Gourmet Coffee
Frolics Catalog Design
SVEDKA Valentine’s Day Bash Invite
YPS of Greater Springfield
Providence Your Home for the Holidays Urban Exhibit
The 360 Degrees of Type – Typography Book