My East End brand specializes in Long Island Iced Tea kits. The company manufactures six different types of beverages to make up the kits, and the flavors are distinguished between using color coding variation. Each element of the company’s branding was created using Adobe Illustrator. Every bottle has a hand-trimmed label in the shape of Long Island and features a monochromatic color scheme that uses either blue or purple. A print ad was created in the form of a typographic poster and the home page of East End’s website features my own photography. Kits are packaged in baskets, and customers are able to customize their orders online.