Flannery’s French Press is a hypothetical Gourmet Coffee company whose target market is women. They carry a variety of coffee-related products, including an energized iced coffee drink, coffee filters, and ground coffee beans, so that the perfect cup of coffee is accessible wherever it is needed. All labels for the Flannery’s French Press line carry industry-standard nutritional information and instructions, and were created using Adobe Illustrator. The billboard advertisement was created in Adobe Photoshop.