Man Up is a fictional sexual assault awareness campaign that targets men, specifically those who are 15 years and older. I chose this target market because most sexual assault awareness campaigns target women, but women are already aware because they are often the victims. Man Up aims to change the perception that sexual assault is a “women’s issue,” and instead make it a human issue. Collateral for this project includes a logo, web mock up, three print ads made to run in Sports Illustrator, an infographic, a PSA commercial, and various merchandise. Man Up offers existing and customizable media packages that can be purchased by colleges, corporations, and city governments to help support the cause.